Privacy Policy
The MSP Operator
The MSP Operator website is operated by Aaron Sherrill, doing business as The MSP Operator (“The MSP Operator,” “we,” “us,” or “our”).
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit https://www.themspoperator.com, subscribe to our communications, download materials, submit a form, or otherwise interact with us.
By using the website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
The information we collect depends on how you interact with the website.
Information You Provide
You may provide information such as:
- Your name
- Email address
- Telephone number
- Company name
- Job title
- Information about your MSP or organization
- Newsletter preferences
- Questions, comments, or messages
- Information submitted through contact, subscription, advisory, survey, or download forms
- Other information you voluntarily provide
Please do not submit passwords, Social Security numbers, financial-account information, health information, customer credentials, regulated data, or confidential client information through general website forms.
Information Collected Automatically
When you visit the website, we and our technology providers may automatically collect information such as:
- Internet Protocol address
- Browser type
- Device type and operating system
- Screen resolution and language settings
- Referring and exit pages
- Pages viewed and links selected
- Dates and times of visits
- Approximate geographic location derived from an IP address
- Website performance, error, and security information
- Cookie identifiers and similar technical information
We may combine this information into aggregated or deidentified statistics used to understand readership and improve the website.
2. How We Use Information
We may use personal information to:
- Operate, maintain, secure, and improve the website
- Deliver newsletters and other requested communications
- Respond to questions and contact requests
- Evaluate advisory inquiries
- Provide requested articles, downloads, or resources
- Understand how visitors use the website
- Measure the performance of content and communications
- Maintain contact and subscriber records
- Prevent fraud, spam, abuse, and security incidents
- Enforce our Terms and Conditions
- Comply with legal obligations
- Establish, exercise, or defend legal claims
- Protect our rights and the rights of others
- Support a business transfer, reorganization, or similar transaction
We will not use personal information for a materially different purpose without providing appropriate notice or obtaining consent when required.
3. Newsletter and Marketing Communications
If you subscribe to The Operator Brief or another communication, we may use your name, email address, and stated preferences to send the requested content and related information about The MSP Operator.
You may unsubscribe from marketing messages at any time by:
- Selecting the unsubscribe link in an email
- Updating your available communication preferences
- Contacting us at [CONTACT EMAIL]
Unsubscribing from marketing does not prevent us from sending necessary administrative messages, responding to a request, or communicating with you concerning an existing business relationship.
We do not sell or transfer an unsubscribed email address for unrelated marketing purposes.
4. Contact and Advisory Inquiries
When you contact us or inquire about advisory services, we may use the submitted information to:
- Respond to your inquiry
- Understand your organization and its needs
- Determine whether a potential engagement may be appropriate
- Arrange conversations or meetings
- Prepare a proposal or engagement agreement
- Maintain records of the inquiry
Submitting an inquiry does not create a confidential, fiduciary, consultant-client, or advisory relationship. An advisory relationship is created only through a separate written agreement.
Do not submit sensitive, proprietary, or client-confidential information until appropriate confidentiality terms are in place.
5. Cookies and Similar Technologies
The website uses cookies and related technologies to operate, protect, analyze, and improve the website.
Cookies are small files placed on a browser or device. They may remember settings, support website functions, measure performance, or help us understand how visitors interact with content.
The website may use the following categories:
Essential Cookies
These cookies support security, fraud prevention, network management, page rendering, accessibility, and core website functions. The website may not function properly without them.
Functional Cookies
These cookies remember choices and provide enhanced functionality or personalization.
Analytics Cookies
These cookies help us understand website traffic, readership, page performance, and how visitors navigate the website.
Marketing Cookies
If enabled, these cookies may measure marketing campaigns or help deliver content and advertising based on interests.
You can manage nonessential cookies through the website’s cookie banner, when available, or through your browser settings. Blocking cookies may affect certain website features.
6. Wix and Other Service Providers
The website is created and hosted using Wix. Wix may process technical, usage, security, contact, form, and subscriber information to provide its platform and related services.
Information processed through Wix is also subject to Wix’s applicable privacy practices. Wix’s privacy policy is available at:
https://www.wix.com/about/privacy
We may also use service providers that support:
- Website hosting and infrastructure
- Email and newsletter delivery
- Contact and subscriber management
- Website analytics
- Scheduling and communications
- Document storage
- Information security
- Professional, legal, or accounting services
These providers may access personal information only as reasonably necessary to provide services to us, comply with law, or protect their rights.
7. How We Disclose Information
We may disclose personal information:
To Service Providers
We may provide information to companies that perform services on our behalf, including Wix, email providers, analytics services, scheduling tools, security providers, and professional advisors.
For Legal and Safety Purposes
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with applicable law, legal process, or governmental requests
- Investigate fraud, abuse, or security incidents
- Enforce our agreements
- Protect our rights, property, safety, users, or others
- Establish, exercise, or defend legal claims
In Connection With a Business Transaction
Information may be disclosed or transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction. Where required, we will provide notice before personal information becomes subject to materially different privacy practices.
With Your Direction or Consent
We may disclose information for another purpose when you direct us to do so or provide appropriate consent.
8. Sale and Sharing of Personal Information
We do not sell personal information in exchange for money.
We do not sell or share personal information for cross-context behavioral advertising or targeted advertising as those terms are defined under applicable U.S. state privacy laws.
9. Do Not Track and Privacy Preference Signals
Some browsers transmit “Do Not Track” signals. Because no universally accepted standard currently governs all responses to these signals, the website may not respond to every Do Not Track setting.
Where required by applicable law and supported by our website configuration, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control, as requests to opt out of applicable selling, sharing, or targeted advertising.
Visitors may also control nonessential cookies through the website’s cookie settings.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide requested communications or services
- Maintain subscriber and inquiry records
- Comply with legal, tax, accounting, and recordkeeping obligations
- Resolve disputes
- Prevent fraud and abuse
- Enforce agreements
- Establish or defend legal claims
Newsletter information is generally retained until you unsubscribe or request deletion, subject to limited suppression records maintained to honor your opt-out.
The retention period for other information depends on its nature, purpose, sensitivity, and applicable legal requirements.
11. Information Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, transmission, storage system, or security measure is completely secure. We cannot guarantee absolute security.
You should use caution when transmitting information online and avoid submitting sensitive or confidential information through unsecured or general-purpose forms.
12. Your Privacy Rights
Depending on where you reside and which laws apply, you may have the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of personal information
- Request a portable copy of certain information
- Restrict or object to certain processing
- Withdraw consent when processing is based on consent
- Opt out of marketing communications
- Opt out of applicable selling, sharing, or targeted advertising
- Appeal the denial of a privacy request
- Receive equal service without unlawful discrimination for exercising privacy rights
These rights may be subject to exceptions and verification requirements.
To submit a request, contact:
**Email:** [PRIVACY EMAIL]
**Subject:** Privacy Request
Please describe your request and provide enough information for us to reasonably verify your identity. We will use information submitted for verification only to evaluate and respond to the request.
An authorized agent may submit a request where permitted by law, subject to appropriate verification of the agent’s authority.
13. California Privacy Information
California residents may have rights under the California Consumer Privacy Act, as amended, or other California privacy laws when those laws apply.
During the preceding 12 months, we may have collected the following categories of personal information:
- Identifiers, such as name, email address, IP address, and cookie identifiers
- Professional or employment information, such as company and job title
- Internet or electronic activity, such as pages viewed and interactions
- Approximate location derived from an IP address
- Inferences based on website activity or stated interests
- Communications and other information voluntarily provided
We collect these categories from visitors, subscribers, inquiry forms, website technologies, and service providers. We use and disclose them for the purposes described in this Privacy Policy.
We do not knowingly use or disclose sensitive personal information for purposes requiring a right to limit under California law.
California residents may contact [PRIVACY EMAIL] to ask about available rights or submit a request.
14. Visitors Outside the United States
The MSP Operator is based in the United States. Personal information may be processed in the United States and other countries where Wix or our service providers operate.
Those countries may have privacy laws different from the laws where you reside. When required, we and our service providers rely on recognized legal mechanisms for international data transfers.
For visitors in the European Economic Area, United Kingdom, or another jurisdiction requiring a lawful basis, we generally process information based on:
- **Consent**, such as when you subscribe or accept nonessential cookies
- **Contractual necessity**, when processing is needed to take steps you request or perform an agreement
- **Legitimate interests**, such as operating, securing, analyzing, and improving the website or responding to business inquiries
- **Legal obligations**, when processing is required by law
Where applicable, you may object to processing based on legitimate interests, withdraw consent, or lodge a complaint with the data-protection authority where you live or work.
15. Third-Party Links
The website may link to third-party websites, publications, platforms, vendors, or other resources.
We do not control and are not responsible for their privacy practices, security, or content. Review the privacy policy of any third-party service before providing personal information.
16. Children’s Privacy
The website is intended for business professionals and is not directed to children under 13.
We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information, contact [PRIVACY EMAIL] so we can evaluate and, where appropriate, delete it.
17. Automated Decision-Making
We do not use personal information collected through the website to make decisions based solely on automated processing that produce legal or similarly significant effects concerning an individual.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our website, technology, service providers, business practices, or legal obligations.
The “Last updated” date will identify the most recent revision. If changes materially affect how we use previously collected information, we will provide additional notice or request consent when required.
19. Contact Us
Questions or requests concerning this Privacy Policy may be directed to:
[LEGAL OWNER]
Doing business as The MSP Operator
[PRIVACY EMAIL]