Terms & Conditions

The MSP Operator

The MSP Operator website, including its articles, newsletters, downloads, videos, presentations, social-media content, and other materials, is operated by Aaron Sherrill (“The MSP Operator,” “we,” “us,” or “our”).

General Information Only

The content provided by The MSP Operator is intended for general informational and educational purposes. It reflects professional observations, operating experience, analysis, and opinions concerning managed service providers, leadership, operations, strategy, profitability, growth, technology, and related business subjects.

Nothing on this website constitutes legal, accounting, tax, investment, financial, cybersecurity, employment, human-resources, or other regulated professional advice. You should consult appropriately qualified professionals before making decisions that could materially affect your business.

No Professional or Advisory Relationship

Accessing this website, subscribing to a newsletter, downloading material, contacting The MSP Operator, or interacting with our content does not create a consultant-client, advisor-client, fiduciary, confidential, or other professional relationship.

An advisory relationship is created only through a separate written agreement signed by the applicable parties. Information submitted through a general website form should not be considered confidential unless a written agreement states otherwise.

No Guarantee of Results

Business outcomes depend on numerous factors, including leadership, execution, financial condition, market circumstances, employees, customers, technology, competition, and other conditions beyond our control.

Examples involving revenue growth, profitability, operational improvement, acquisitions, business turnarounds, or other results describe specific experiences under specific circumstances. They do not represent promises, guarantees, or assurances that another organization will achieve the same or similar results.

Past performance does not guarantee future results.

Accuracy and Timeliness

We strive to provide useful and accurate information, but the managed-services industry, technology landscape, laws, regulations, market conditions, and accepted business practices change over time.

We make no representation or warranty that all content is complete, current, error-free, or appropriate for every organization. You are responsible for independently evaluating information before relying on it.

Personal Views and Affiliations

Unless expressly stated otherwise, the views expressed through The MSP Operator are those of Aaron Sherrill and do not necessarily represent the views of any current or former employer, client, advisory customer, business partner, investor, association, or other organization.

References to S&P Global, employers, clients, vendors, technology providers, or other organizations are provided for biographical, analytical, or informational purposes and do not imply sponsorship, endorsement, approval, or affiliation.

All company names, product names, trademarks, and service marks belong to their respective owners.

Vendor and Product References

The MSP Operator may discuss vendors, technologies, products, services, industry programs, or operating frameworks. Such discussions represent analysis or opinion and should not be interpreted as a warranty, formal product recommendation, or instruction to purchase or avoid any particular offering.

Readers should perform their own technical, financial, legal, security, and operational due diligence.

Testimonials and Examples

Any testimonials, endorsements, case examples, or client statements reflect the honest experiences and opinions of the individuals or organizations involved. Results vary, and no testimonial or example should be understood as representing the results every person or business can expect.

Any material financial, commercial, affiliate, or other relationship relevant to an endorsement or recommendation will be disclosed where appropriate.

External Links

This website may link to third-party websites or resources for convenience or reference. We do not control and are not responsible for their availability, accuracy, security, privacy practices, content, products, or services.

A link does not necessarily constitute an endorsement.

Limitation of Responsibility

You use this website and rely on its content at your own discretion and risk. To the fullest extent permitted by applicable law, The MSP Operator and Aaron Sherrill disclaim responsibility for losses, damages, claims, costs, or liabilities arising from your use of, inability to use, or reliance on this website or its content.

These Terms and Conditions (“Terms”) govern your use of https://www.themspoperator.com and any content, features, forms, downloads, newsletters, or services made available through the website (collectively, the “Website”).

The Website is operated by Aaron Sherrill, doing business as The MSP Operator (“The MSP Operator,” “we,” “us,” or “our”).

By accessing or using the Website, you agree to these Terms. If you do not agree, do not use the Website.

1. Purpose of the Website

The MSP Operator provides informational and educational content concerning managed service providers, leadership, operations, strategy, profitability, growth, technology, acquisitions, and related business subjects.

Website content is general information and does not constitute legal, accounting, tax, investment, financial, cybersecurity, employment, or other regulated professional advice.

2. Eligibility

You must be at least 18 years old and legally capable of agreeing to these Terms to use the Website.

If you use the Website on behalf of a company or other organization, you represent that you have authority to act on its behalf and bind it to these Terms.

3. No Advisory Relationship

Using the Website, subscribing to a newsletter, downloading materials, or contacting us does not create a consulting, advisory, fiduciary, confidential, or other professional relationship.

Any paid advisory, consulting, coaching, workshop, speaking, assessment, or related engagement will be governed by a separate written agreement. If that agreement conflicts with these Terms, the separate agreement will govern the applicable engagement.

4. Intellectual Property

Unless otherwise stated, the Website and its original content—including articles, frameworks, graphics, branding, logos, photographs, illustrations, downloads, videos, presentations, and other materials—are owned by or licensed to [LEGAL OWNER] and are protected by applicable intellectual-property laws.

The MSP Operator name, logo, and associated branding may not be used without prior written permission.

You may:

View Website content for personal or internal business purposes.
Share links to publicly available pages.
Quote brief portions of content with clear attribution and a link to the original page.

You may not, without prior written permission:

Reproduce, republish, distribute, sell, license, or commercially exploit substantial portions of the Website.
Remove copyright, trademark, attribution, or proprietary notices.
Present our content as your own.
Create competing publications, training materials, products, or services substantially derived from our content.
Systematically scrape, harvest, copy, or download Website content.
Use Website content to build datasets or train, fine-tune, evaluate, or improve artificial-intelligence or machine-learning systems.

5. Acceptable Use

You agree not to:

Use the Website for unlawful, fraudulent, misleading, abusive, or harmful purposes.
Attempt to gain unauthorized access to the Website, its systems, or associated accounts.
Interfere with Website security, performance, or operation.
Introduce malware, malicious code, automated attacks, or disruptive technology.
Impersonate another person or misrepresent your identity or affiliation.
Collect information about other users without authorization.
Use automated tools to access the Website in a manner that imposes an unreasonable burden.
Violate the intellectual-property, privacy, publicity, contractual, or other rights of any person or organization.

We may restrict or terminate access when we reasonably believe these Terms have been violated.

6. User Submissions

If you submit a question, comment, suggestion, testimonial, or other material through the Website, you represent that:

You have the right to submit it.
It does not violate applicable law or another party’s rights.
It is not knowingly false, defamatory, harmful, or misleading.

Unless otherwise agreed in writing, general submissions are not confidential.

You retain ownership of your original submission, but grant us a nonexclusive, worldwide, royalty-free license to use, reproduce, edit, and display it for responding to you, operating the Website, and improving our content.

We will obtain permission before publicly identifying you or your company in a testimonial or case study unless you submitted the material specifically for public posting.

7. Newsletter and Electronic Communications

If you subscribe to The Operator Brief or another communication, you authorize us to send the requested content and related communications to the email address you provide.

You may unsubscribe from marketing messages at any time by using the unsubscribe link in the message. Administrative responses to requests or existing business relationships may still be sent when appropriate.

You are responsible for providing an accurate email address and maintaining the security of any device or account used to receive communications.

8. Testimonials, Endorsements, and Commercial Relationships

Testimonials and case examples describe individual experiences and do not guarantee future results.

If content includes an affiliate relationship, sponsorship, paid endorsement, complimentary product or service, or another material commercial connection, we will disclose that relationship where appropriate.

9. Third-Party Websites and Services

The Website may contain links to third-party websites, platforms, products, services, or resources. These links are provided for convenience and informational purposes.

We do not control and are not responsible for third-party content, availability, security, terms, privacy practices, products, or services. Your interaction with a third party is governed by that party’s terms and policies.

10. Website Availability and Changes

We may modify, suspend, remove, or discontinue any part of the Website without notice.

We do not guarantee uninterrupted availability or that the Website will be free from errors, vulnerabilities, harmful components, or technical failures. You are responsible for maintaining appropriate security protections and backups.

11. Disclaimer of Warranties

To the fullest extent permitted by applicable law, the Website and its content are provided “as is” and “as available,” without warranties of any kind, whether express, implied, statutory, or otherwise.

We disclaim implied warranties of merchantability, fitness for a particular purpose, title, noninfringement, accuracy, and availability.

We do not warrant that Website content will be suitable for your circumstances or produce any particular business, operational, financial, technical, or professional result.

12. Limitation of Liability

To the fullest extent permitted by applicable law, Aaron Sherrill, The MSP Operator, and their respective owners, officers, employees, contractors, and representatives will not be liable for indirect, incidental, consequential, exemplary, special, or punitive damages arising from or relating to:

Your use of or inability to use the Website.
Your reliance on Website content.
Decisions or actions taken based on Website content.
Third-party websites, products, or services.
Unauthorized access, data loss, interruption, or technical failure.

To the extent liability cannot legally be excluded, total liability arising from your use of the Website will not exceed the greater of $100 or the amount you paid specifically to access the Website during the six months preceding the claim.

Some jurisdictions do not permit certain warranty exclusions or liability limitations, so portions of this section may not apply to you.

13. Indemnification

To the extent permitted by law, you agree to defend, indemnify, and hold harmless [LEGAL OWNER], The MSP Operator, and their respective owners, officers, employees, contractors, and representatives from claims, losses, liabilities, damages, judgments, costs, and reasonable legal fees arising from:

Your misuse of the Website.
Your violation of these Terms.
Your violation of applicable law.
Your infringement of another party’s rights.

14. Governing Law and Venue

These Terms are governed by the laws of the State of Tennessee, without regard to conflict-of-law principles.

Unless applicable law requires otherwise, any legal proceeding arising from these Terms or the Website must be brought in the state or federal courts located in Knoxville, Tennessee. You consent to the jurisdiction and venue of those courts.

15. Changes to These Terms

We may revise these Terms periodically. Changes become effective when the revised Terms are posted, unless a later effective date is stated.

The “Last updated” date will indicate the most recent revision. Continued use of the Website after changes become effective constitutes acceptance of the revised Terms.

16. Severability

If any provision of these Terms is found unenforceable, that provision will be modified only to the extent necessary or severed, and the remaining provisions will remain effective.

17. No Waiver

Failure to enforce a provision of these Terms does not waive our right to enforce it later.

18. Entire Agreement

These Terms, together with the Website’s Privacy Policy and Disclaimer, constitute the entire agreement concerning general use of the Website. They do not replace a separate written agreement governing advisory or other professional services.