If there's one term the MSP industry has worn out—and watered down—it’s vCIO. For years, MSPs have told clients they “deliver strategic leadership” through a virtual CIO role. But in most cases, that “vCIO” is: a former account manager with a new title a salesperson tasked with quarterly business reviews a technician repackaged as a consultant or someone who has never sat in a true executive IT seat And clients can feel it. The industry has taken a title that should signal ex
